Client Confidential Ep 02: How do you… select lessons?

As we strive to help our audiences up level their lives, we can use story to bring lessons to life. In choosing which lessons we want to share, we can look to frequency (of questions asked of us), essentialism (of minimally viable actions needed) and transformation (of the must do steps) to guide us.


  • You're already teaching:

    Think about what topics you’re repeatedly being asked to explain or consider the questions that you answer frequently, over and over. Those are lessons!

  • Go right to the Point:

    If you only have limited time with an audience - no matter if that is an audience of one or 10,000 - what’s your go-to content that you know they must have in order to be successful? Those are lessons!

  • Imagine the Finish Line:

    Think about the change you want to see in those you work with. What are the steps they need to take in order to experience a significant transformation? Those are lessons!

"Lessons are all around us. When you find yourself teaching the same concept to multiple people is different situations, chances are that you have a valuable lesson on your hands."Kymberlee Weil

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