Client Confidential Ep 03: How do you… choose stories?

Stories are all around us. The most memorable stories cause our audience to actually feel something.


  • Go with popular demand:

    Think about the stories you tell your friends, family and colleagues. Consider the stories they ask for repeatedly. Note them!

  • Choose to illustrate and Illuminate:

    Explore which stories are the best funnels into your lessons. Which are perfect examples of the lesson you want to teach? Capture those!

  • Embrace the struggle:

    Select stories that have obvious conflict and challenges. While these are often hard earned, the stories can be very relatable to your audience and can provide an anchor to an idea. Use them!

"Stories bring lessons to life."Kymberlee Weil

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