Major Mistakes Ep 05: The Content

Your audience does not want to hear you recite your bio. They can go to your website for that. Instead, give them something of real value.


Takeaways What Not to Do:


  • Me me me me

    Having the Talk be 100% about your resume.

  • Not funny

    Forced jokes.

  • Lost in the woods

    Straying from topic and going on journeys.

"You know what? It would be great if I just sort of meandered around on random journeys where one idea isn't really connected to the next idea, but they'll love to just hear me talk." No. No they won't. Don't do that! Kymberlee

You're working on the content for your next talk, and you're thinking, "You know what? I would love for my audience to sit for an hour and listen to my resumé, because that will make them feel so good to just sit there for an hour and listen to all of the things that I have accomplished in my life."

Or, you're working on the content of your talk and you're thinking, "You know what? It would be great if I just sort of meandered around on random journeys where one idea isn't really connected to the next idea, but they'll love to just hear me talk."

Or, you're working on your content and you think, "You know? I'm gonna tell jokes. Bad jokes. Lots of jokes, because of course, people are going to think I'm funny. Especially if I don't even practice these jokes and I just sort of tell them for the first time."

Don't do that! Those are some of the most common mistakes that I see speakers make when they're working on their content. First of all, the audience does not want to hear your bio. They can go to your website for that.

So instead, give them something of real value. You can talk about how you came to your idea, and that's personal to you, but then turn it out towards them and let them have an idea that they can take and run with. Something of value.

And when you're working on your content, make sure it has a beautiful flow, a beautiful through-line from the start to the finish, so that they can logically follow where you're going to go.

And as far as jokes go, be careful, because most jokes can feel kind of forced and can make the audience feel kind of icky. So unless it's a joke that you know floors the audience every single time, I would say try to avoid jokes as much as possible.

So if you take those things into consideration when you're creating your content, then you will be on your way to creating a talk that people will love to listen to.

More Major Mistakes Episodes


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